XGX — Xôi Gà Xé

Made in Vietnam.
Built to stick.

XGX runs operations, user research, and games for software and app teams worldwide. One team, every layer, served fast.

Scroll to open the box

Let's talk See what we do

Why XGX — Xôi Gà Xé?

Xôi gà xé is Vietnam's favorite grab-and-go breakfast: sticky rice, shredded chicken, and all the toppings in one box.

That's how we work. One team covers every layer your product needs, and it moves fast. Like good sticky rice, the users we bring in tend to stay. So…

What's in the box (hộp xôi)?

Three layers.
One box.

  1. Layer 03 · Toppings Game Making & Publishing
  2. Layer 02 · Shredded chicken User Research
  3. Layer 01 · Sticky rice Operations

01 · The base

Operations

Keep your product running and growing, day and night.

  • User Acquisition — paid and organic campaigns that bring in users who stay, not just installs.
  • Creator Ops — we find, brief, and manage creators and KOLs, so your content scales without the chaos.
  • Content Ops — always-on content production and publishing across social and in-app channels.
  • Customer Support — fast, friendly support that turns frustrated users into loyal ones.

02 · The substance

User Research

Know your users before you bet on them.

  • Interviews, surveys, and usability tests with real users in your target markets
  • Competitor and market benchmarking
  • Clear reports your team can act on in the next sprint

03 · The fun on top

Game Making & Publishing

From first prototype to global launch.

  • Game development — we design and build games.
  • Publishing — we take your game to market with UA, store optimization, community, and live ops.
  • For studios — launch and grow your game without building a publishing team.

Why XGX

Why teams order
from us

01

One kitchen, every dish

Ops, research, and games under one roof, so nothing gets lost between vendors.

02

Vietnam-based, globally minded

Lean costs, fast turnaround, and a team that works fluently in English.

03

Numbers, not noise

Every engagement ends with results and next steps, not just activity reports.

How we work

From order to table
in 04 steps

01

Taste test

A short discovery call to understand your product, users, and goals.

02

Recipe

We propose the scope, team, timeline, and KPIs.

03

Cook

We run the work, with weekly check-ins so you always know where things stand.

04

Serve

Monthly results, what we learned, and what to do next.

Proof

Don't just take
our word for it

0+apps supported

0Musers reached

0games published

0markets served

Sample figures — replace before launch

Hungry for
growth?

Tell us what you're building. We'll come back with a plan, and a box of Xôi Gà Xé.

Place your order